Welcome to my blog on marketing and publising solutions for web content management! This blog focuses on innovative solutions that have been implemented using the Sitecore content management system (CMS).
You may already be familiar with how Sitecore or other CMS's can be used to accomplish basic content editing. Here, we will be keeping an eye out for innovative implementations that help marketers and content publishers broaden their reach and enhance their effectiveness.
If you are not familiar with web content management (WCM), here is a quick definition: Web Content Management systems allow non-technical users to manage content on intranets, extranets and public-facing websites. "Manage content" can mean anything from content authoring and editing, taxonomy management and metadata tagging to controlling security rights, managing workflow processes and publishing. At the end of the day, WCM puts the control of websites in the hands of marketing deparments. Technical resources are often required to maintain the WCM framework, but day-to-day authoring and publishing are entirely controlled by business users.
This blog uses WCM as a starting point for examining innovative implementations that produce unique and effective business results.
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